(Reuters) -Monster Beverage beat Wall Street estimates for third-quarter revenue and profit on Thursday, helped by resilient demand for its sugar-free energy drinks and new flavors even amid economic uncertainty.

WHY IT’S IMPORTANT

Monster benefited from the recent shift in consumer preference as they become more health-conscious and opt for energy and sugar-free drinks over regular sodas.

The company said Monster Energy Ultra, its sugar-free offering, along with new flavor launches, boosted sales during the quarter.

It also plans to launch FLRT, a female-focused brand, late in the first quarter of 2026, as part of efforts to tap into the growing female demographic.

BY THE NUMBERS

Monster’s net sales rose 16.8% from last year to $2.20 billion during the quarter ended September 30, compared with analysts’ average estimate of $2.11 billion, according to data compiled by LSEG.

The company has increased prices over the year, helping its gross profit as a percentage of net sales rise to 55.7% from 53.2% a year earlier.

Its quarterly adjusted earnings came in at 56 cents per share, compared with estimates of 48 cents apiece.

(Reporting by Anshi Sancheti in Bengaluru; Editing by Alan Barona)