A habit 42% of Americans had

November 3, 2026

Bonus Content: Manufacturing Just Hit Its Strongest Pace Since 2021. The December Rate Hike Is Now the Base Case.


A note from our friends at Med-X Inc(ad)

Hi,

In 1965, about 42% of American adults shared the same habit. By 2022, it was under 12%.

You can probably guess the habit. The industry that may be next is the surprise.

Along the way, the companies behind that first habit agreed to an estimated $206 billion in settlement payments.

The industry didn’t vanish. But the customers, the rules and the money all moved.

Now a similar kind of pressure may be building around another industry, one the world can’t live without.

Here’s the twist: people could quit that first habit. Nobody can quit pest control.

So if the pressure keeps building, the demand doesn’t disappear. It has to go somewhere.

Our research desk boiled the whole story down to a 60-second read. It starts with one question:

So where does the money go next? →

 
 
 
Bonus Article

Manufacturing Just Hit Its Strongest Pace Since 2021. The December Rate Hike Is Now the Base Case.

Monday delivered a compressed version of every argument the Federal Reserve’s hawks have been making since September. The ISM Manufacturing PMI rose to 55.5 in October, beating expectations of 54.7 and extending the sector’s expansion to ten consecutive months. The headline alone would have been enough to move markets. The internals were harder to dismiss.

The strongest improvement came from production, with the index climbing from 56.7 to 59.0, its highest reading since November 2021. Factory employment remained firmly in expansion at 52.4. Prices paid eased to 75.2 from 77.9, a directional improvement, but at 75.2 it stays well inside territory the Fed cannot ignore. Two consecutive months of new orders above 55 means the production pipeline stays active through November and into December. The economy is not slowing. It is accelerating.

The Rate Decision Clock

The FOMC meets December 8 and 9. The Fed held its benchmark rate steady at 3.75% to 4% on October 28, in a 10-2 vote, with Governor Lisa Cook and Cleveland Fed President Beth Hammack favoring a quarter-point increase. That dissent, combined with an ISM beat of this magnitude, has compressed the debate. As of November 2, OIS pricing implies a 73% chance of a 25-basis-point hike at the December meeting. The two-year yield, the market’s most direct referendum on near-term Fed policy, sat at 4.59% Monday. The 10-year settled at 4.91%, down 3 basis points on the session.

Watch the 2-year specifically. If payrolls Friday surprises to the upside, a move toward 4.75% on the 2-year is the most direct signal that December is fully priced. A soft print could briefly compress hike odds and pull the 2-year back toward 4.45%. The ISM data does not resolve that tension; it makes Friday’s number higher-stakes.

Treasury Supply: The Other Variable

The Treasury said Monday it expects to borrow $618 billion in the fourth quarter, $10 billion less than it projected in August, due to a higher-than-assumed starting cash balance partially offset by lower projected net cash flows. That headline number flatters. Strip out the benefit of that larger starting cushion, and the underlying borrowing need is $24 billion above the August estimate. More importantly, for the first quarter of 2027, Treasury projected borrowing of $800 billion, based on an end-of-March cash balance of $1 trillion. That is the number bond traders should anchor on.

The supply math does not exist in isolation. The debt-service spiral compounding inside a $40 trillion national debt is what makes every new Treasury auction a structural pressure on yields.

Treasury will detail its refunding plans Wednesday, and traders will be watching closely for any sign it plans to change auction sizes in coming quarters. Analysts see the 20- and 30-year auctions as the most likely to be reduced, with coupon increases concentrated in the 2- to 7-year sector. A refunding that leans heavier on the front end is a direct headwind for the 2-year at a moment when hike pricing is already elevated.

The bond market’s reaction to weak payrolls is not always straightforward. A soft jobs print can collapse near-term hike odds while long-end yields still close higher on the day — a split that matters when front-end supply is already elevated.

Scenario Modeling

Bull Case: Payrolls Friday prints above 100,000, revisions turn positive, and the 2-year breaks above 4.75%. Hike pricing pushes to 85%+. Industrials and financials extend their relative outperformance. ISM’s production index confirms a durable manufacturing expansion that supports earnings revisions into Q1 2027.

Base Case: Payrolls come in near consensus. The 2-year holds 4.55% to 4.65%. December hike odds stabilize in the low-to-mid 70s. Wednesday’s refunding is uneventful. The Fed moves 25 basis points on December 9, citing the ISM data and lingering inflation in prices paid. The 10-year drifts toward 5.00% into year-end.

Bear Case: Payrolls disappoint badly, sub-20,000, and hike odds collapse below 50%. The 2-year drops toward 4.30%. Treasury’s Q1 2027 borrowing projection of $800 billion becomes the dominant supply concern, steepening the curve sharply. Equity markets reprice a stagflationary mix: strong ISM with weakening employment and persistent price pressures.

Active Trader Framework

The 2-year yield is the primary signal to monitor into Friday. A sustained move above 4.70% on strong payrolls confirms the December hike as consensus and opens a conversation about January follow-through. Volatility in short-duration rates will compress or expand depending on the jobs print, making VWAP levels in rate-sensitive equities, particularly regional banks and rate-leveraged industrials, the tactical focus for the week.

Discipline matters more than conviction here. The ISM data made the December hike case difficult to argue against. Friday’s payrolls determine whether that case is unassailable or merely probable. Prepare for both, size accordingly, and let the 2-year confirm before extending risk.

More From Author

My new warning

The 1946 Debt Record Is Gone

Live Market Pulse

The charting technology is provided by TradingView. Learn how to use theTradingView Stock Screener.

Categories